Our Story

Pearlie White® the 1st Singapore oral care brand and the only brand that has oral care manufacturing facilities (ISO 22716: GMP certified) in our country.

We take pride in our strong family heritage dating back to 1869 with the first practitioner of dentistry in Singapore, Dr. Cheong Chun Tin. Today, our family continues the tradition of developing innovative oral care products to satisfy the discerning consumer with Pearlie White®.

The most common questions we get asked are “Why do we want to continue competing in an industry filled with multinational brands several thousand times our size?” and “Why do we continue to manufacture in high-cost Singapore when all other brands have stopped doing so?”

The answer is encapsulated in our country’s national anthem “Majulah Singapore” which means, “Onward Singapore”.

Today, we cannot name a single fully Singapore owned brand that still makes their products in Singapore and that people across the world use every day. 

A country is not great unless people across the world interact with it every day. And that is what we are trying achieve with Pearlie White and for our country.

And to achieve that, we focus everything we do on only one stakeholder. And that is you, our customer.

With a promise to find smarter ways for a healthier smile, Pearlie White® offers quality ingredients on the inside and smart packaging on the outside for truly intelligent and innovative oral care products. With over 60 oral care products in the range, Pearlie White® caters to oral care needs as diverse as teeth whitening, tooth sensitivity and gum care. Products include toothpastes, toothbrushes, mouth rinse, floss, interdental brushes, portable dental care products, home use dental tools and denture care products. 

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