This scientifically advanced toothpaste is developed especially for individuals seeking a gum health promoting fluoride toothpaste that is equally effective in cleansing and providing great overall oral healthcare. In order to help improve gum health; daily flossing and disciplined brushing with Pearlie White® Advanced Gum Health Fluoride Toothpaste is essential. This toothpaste contains Allantoin, an active ingredient that helps speed up the regeneration of healthy new cells. Regular dental check-ups, a healthy diet and abstinence from smoking also go a long way to help promote wholesome gum health.