Hello Kitty All Natural Enamel Safe Kids’ Toothpaste (Strawberry) 45g


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Pearlie White Collaboration with Sanrio!

*Note: Exclusive for purchase and delivery to Singapore addresses only. No international shipping. 

Our All Natural Enamel Safe Kids’ Toothpaste has an extremely low relative dentin abrasivity (RDA) value of under 30, preventing paste from harming your child’s enamel and gums as they brush. Suitable for children aged 3 months and up.

Proudly Made in Singapore. 

Out of stock

You are already trying your best to keep the food in your kids’ diet as natural as possible. You avoid artificial sweeteners, artificial flavouring, artificial coloring, artificial anything. So there’s no reason to spoil your efforts with what they use to clean their teeth. Use a toothpaste that contains only natural ingredients.

Our All Natural Enamel Safe Kids’ Toothpaste will do the job and it will do the job extra gently as it has an extremely low relative dentin abrasivity (RDA) value of under 30, preventing paste from harming your child’s enamel and gums as they brush. Most adult toothpaste variants have an
RDA value of 100 and above.

Suitable for children aged 3 months and up.

Note: Current packaging may not feature the Halal Certified Logo. This logo will be affixed on certified products label in phases after 18 May 2022.

Available at the following retail outlets:
- West Coast Plaza
- Clementi Mall
- Hong Leong Building
- Arc
- Paya Lebar Quarters
- Choa Chu Kang Lot 1
- United Square
- Parklane Shopping Mall
- Plaza Singapura
- Novena Square
- Serangoon Garden
- Far East Plaza
- Nex
- International Plaza
- Junction 8 Shopping Centre
- Amara 100AM
- Suntec City
- Thomson Plaza
- Marina Bay Sands
- Tampines Mart
- Whitesands
- Heartbeat @ Bedok
- i12 Katong
- Rivervale Mall
- Hougang Mall
- Hougang Street 21
- Chinatown Point
- City Square Mall
- The Seletar Mall
- Waterway Point
- The Poiz
- SengKang Grand Mall
National Healthcare Group (NHG) Pharmacy:
- Ang Mo Kio Pharmacy
- Toa Payoh Pharmacy
- Hougang Pharmacy
- Northpoint Pharmacy
- Woodlands Pharmacy
- Kallang Pharmacy
- Geylang Pharmacy
- Jurong Point
- Westgate
- Star Vista
- Lakeside MRT
- Jurong West Blk503
- One KM
- Tiong Bahru MRT
- Macpherson MRT
- Holland Shopping Centre
- Jelita
- Raffles City
- Beauty World MRT
- Lavender MRT
- Income at Raffles
- Funan Mall
- Raffles Place MRT
- Tiong Bahru Plaza
- Paya Lebar Quarter
- Citylink Mall
- Woodlands Blk888
- Admiralty Place
- Lot 1
- Causeway Point
- Yishun Blk101
- Limbang SC#01-12
- Northpoint
- Sun Plaza
- Yew Tee MRT
- West Mall
- Paragon
- Great World
- Serangoon Garden
- United Square
- Kallang Leisure Park
- Scotts Square
- Jalan Tiga Blk39
- Serangoon North Blk152
- Plaza Singapura
- Takashimaya
- Kallang Wave Mall
- Ion Orchard
- Somerset 313
- New Tanglin Mall
- International Building
- Toa Payoh Blk190
- Ang Mo Kio Hub
- Thomson
- Amara Hotel
- Toa Payoh Blk520
- Ang Mo Kio Blk449
- Bishan Blk512
- Ang Mo Kio Blk704
- New Suntec City
- Clarke Quay Central
- UE Square
- Blk 410 Ang Mo Kio
- Parkway Parade
- Bedok Central Blk210
- Tampines Blk201E
- Bedok Mall
- White Sands Mall
- Aljunied MRT
- Century Square
- Bedok Reservoir Blk632
- Our Tampines Hub
- Marine Terrace Blk59
- Tampines Blk622A
- Aljunied Blk113
- Jewel Changi Airport
- Siglap Village
- Tampines Mall
- Hougang Blk 205
- Chinatown Point
- Seletar Mall
- City Square Mall
- Greenwich Village
- Oasis Terrace
- Compass One
- Sengkang Grand Mall
- The Poiz Centre
- The Woodleigh Mall

• All Natural Formula, all ingredients derived from nature.
• Enamel Safe Formula with low relative dentin abrasivity (RDA) value of under 30.
• Calendula and Xylitol help fight against plaque formation.
• Silica gently removes tooth stains.
• Chamomile provides antioxidant benefits.
• Natural Strawberry flavour has a mild and pleasing taste
• Animal-friendly, no testing on animals and does not contain ingredients of animal origin.
• Gluten-Free

Brush teeth at least twice a day and after meals.
Spit out after brushing.
Suitable for children aged 3 months and up.

Note: This is a fluoride free toothpaste and is safe if swallowed in small amounts in the course of regular brushing. Age recommendation is for guidance only. Consult your dentist on when your child should be using toothpaste.

Close cap after each use to protect toothpaste from drying.
Do not use if the foil seal on the nozzle is broken. Remove seal before use.

Use within 6 months after opening.

Glycerin (vegetable-derived), Aqua (water), Hydrated Silica (mineral-derived), Xylitol (plant-derived), Celullose Gum (plant-derived), Xanthan Gum (plant-derived), Aroma (Natural Strawberry Flavour; plant-derived), Propanediol (plant-derived), Citric Acid (plant-derived), Calendula Officinalis Flower Extract (plant-derived), Vitis Venifera Seed Oil (plant-derived), Willow Alba Bark Extract (plant-derived), Anthemis Nobilis Flower Oil (plant-derived)

This product is made in Singapore in a GMP (ISO22716) certified manufacturing facility.

Dermatologically Tested - This product has been tested by dermatologists. Its ingredients have been verified to be safe for use on all skin types and do not cause any harm to the skin or body.

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Hello Kitty All Natural Enamel Safe Kids’ Toothpaste (Strawberry) 45g